Tuesday, November 18, 2008

Toughest sock in town


The Darn Tough Merino wool socks just may be the toughest socks on the market. We've been carrying these for over a year now and my original test socks are still looking new (well maybe a little dirty). That means they have survived a year of trail runs, a ton of races where I worked or was the director (much tougher then actually running) and one trail ultra in France. I also wear them casually at the store. You can't wear these things out, and if you do they'll replace them.
Darn Tough Vermont is a cool little company. Based in Vermont they design and actually knit all the socks in their own mill, right here in the USA. They've been making socks for over 30 years so they know what they are doing. They share our belief that a big part of doing business is supporting the community that you are in. I dig that about them.
So what makes these socks so great. It might be the mix of Merino Wool, Nylon and Spandex. It could also be the high density cushioning on the foot bottom. Maybe it is the invisible seam at the toe. It could be the fact that even when wet Merino wool feels nice. All of these things add up to one great feeling sock.
When we were thinking about carrying wool socks last year we tested a few different brands. I had already tested one major brand and the socks just always wore out. It was either a hole at the toe or at the Achilles, either way for 15+ bucks a sock should last. I even spoke with a rep from that company and he said yeh they wear out kinda fast. Right there I knew they weren't for us. If you work for the company and don't even believe in the product why should I carry it. Good thing we found Darn Tough.
So if you wear socks out fast or just want a great sock, especially for the winter give Darn Tough Vermont a try. They're cushioned, wear like iron, and for the weather we are about to get they will keep your toes feeling nice and warm. I don't think you'll be disappointed.
Live FIT.


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