Brooks 2010

I just took a look at the spring 2010 line of footwear from Brooks. Some very cool stuff.

Brooks has been a leader in being a "green" company. From recycled boxes to their BioMoGo midsoles to now the Green Silence. This is one cool racing flat.

75% post consumer recycled shoe materials.
100% recycled packaging
100% pc recycled shoe laces
Water based glues
Soy based dyes
50% less parts to the shoe

Oh and it is one fast and light racing shoe. 6.9 ounces of red and yellow fury. Now you can run fast and help save the planet. Very cool

Saw the new Defyance 3 and Adrenaline GTS 10. Both very nice updates. Nothing major needed to be fixed since these are already great shoes. Many other models got color updates but that's boring to write about

For the Track geeks they will have a new distance spike, The Wire. Nice new Pebax plate, mesh upper and 4.8 ounces. Neon yellow doesn't hurt either. Their old Z series of spikes always fit and performed great but sales never matched how good of spike they were. Hopefully with The Wire that will change as this is a very nice spike and deserves to win some races.

The Cascadia 5 gets a few minor updates but this shoe will continue to rock the trails as it always works well and it looks great with some aggressive coloring.

The big launch will be on 1/01/2010 with the Glycerin 8. This shoe will feature a new technology called Brooks DNA. Very cool stuff.

The cushioning in the shoe will react to the amount of force placed on the foot. Are you a lightweight, the shoe will be super soft underfoot. Maybe have a few extra pounds on you, no problem, the Brooks DNA will react to the increased forces and adjust to keep you protected. Like I said very cool stuff.

Brooks has been leading the pack for running companies for a bit now and Spring 2010 should help them stay out front.

I'll see Saucony tomorrow and Pearl Izumi is sending me some prototypes to test out. Should be fun stuff.